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The Sports Marketer’s Playbook for Online Advertising
By Jordan Bell, Marketing Manager at Advertise.com If you’re the marketer of a sports franchise, you know all too well that the closest competition for your team’s business success usually happens off...
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Get More From Your Ad Agency/Network
2014 looks to be a big year for online advertising growth, both in the CPC and CPM price markets. A recent survey indicates that 85% of online marketers will increase their focus on improving online...
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7 Online Advertising Tips for Startups and Small Businesses
If you run a startup or a small business, you probably know that effective online advertising can be crucial for your growth strategy. But in the midst of handling everything else to keep your business...
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The Power of the Present: A Guide to Contextual Advertising
By Jordan Bell, Marketing Manager One might say that any form of marketing is inherently “contextual”: Any ad, delivered online or off, is contained within some kind of environment. A standard pay per...
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When Words Are All You Have: 3 PPC Ad Copy Philosophies
When we communicate in the real world, it is estimated that only 7 percent of information is transmitted through words. The other 93 percent? Body language and other non-verbal cues. What does this...
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What’s the Point? A Guide to Ad Conversions
Marketing ain’t what it used to be. Brands are no longer expected to simply sell their product or services. It’s all about long-term brand strategy now, and building a successful brand requires hitting...
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Are Desktop Ads Still Relevant in a Mobile World?
You know all that stuff you’ve been reading about mobile advertising over the past year? It’s not wrong. Yes, mobile phone market penetration is expected to rise to nearly 70% by 2017, according to an...
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Limited Ad Budget? Do a Lot With a Little
Imagine this: you manage your company’s PPC (pay per click) ad account, but are working with a severely limited budget. It might be discouraging or even intimidating to make tough advertising...
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3 Ways to Write Clickable Ad Headlines
Pay per click advertising campaigns have so many moving parts that it’s easy to take for granted what might be the most important factor: ad copy that is relevant and compelling. However, not all ad...
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5 Quick Tips for Advertising Keyword Research
When setting up a new PPC advertising campaign—whether it’s Search or Contextual Advertising—choosing the right keywords is crucial to your success. It’s important to find not only the kinds of...
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